Items by By TANZINA VEGA
NYT > Business
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Media Decoder Blog: Your Ad, as Seen on YouTube
Posted: April 23rd, 2012, 12:01am EDT by By TANZINA VEGA
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YouTube plans to announce a program that it hopes will position the company as a major player in the market for small-business video advertising.
NYT > Sports
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Media Decoder Blog: Jeep Signs On as Olympic Basketball Sponsor
Posted: April 22nd, 2012, 8:32pm EDT by By TANZINA VEGA
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Jeep will introduce a new advertising campaign featuring Chris Paul of the Los Angeles Clippers, as well as a new variety of the Jeep Wrangler.
NYT > Business
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Advertising: An Upgrade for the Show Before the Show
Posted: April 5th, 2012, 9:33pm EDT by By TANZINA VEGA
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Screenvision is hoping to engage moviegoers with a 20-minute ad and game-filled presentation tied to a new mobile app.
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Advertising: Virgin Mobile Wants to Be a Friendlier Cellphone Brand
Posted: March 6th, 2012, 8:59am EST by By TANZINA VEGA
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Virgin Mobile, aiming its ads and prepaid cellphones at young adults, wants people to actually like their cellphone company.
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Advertising: Virgin Mobile Wants to Be a Friendlier Cellphone Brand
Posted: March 6th, 2012, 8:59am EST by By TANZINA VEGA
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Virgin Mobile, aiming its ads and prepaid cellphones at young adults, wants people to actually like their cellphone company.
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Advertising: Milk Mustache Campaign Puts Focus on Meals
Posted: February 23rd, 2012, 12:40am EST by By TANZINA VEGA
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The latest National Milk Mustache campaign uses Salma Hayek as a bilingual spokeswoman to promote drinking milk at breakfast.
NYT > Health
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Advertising: Milk Mustache Campaign Puts Focus on Meals
Posted: February 23rd, 2012, 12:40am EST by By TANZINA VEGA
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The latest National Milk Mustache campaign uses Salma Hayek as a bilingual spokeswoman to promote drinking milk at breakfast.
NYT > Business
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Pew Study Finds Ads on News Web Sites Are Missing Users
Posted: February 13th, 2012, 12:00pm EST by By TANZINA VEGA
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A Pew Research Center study found that news Web sites are not making effective use of technology that tailors advertising to users’ online behavior.
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Advertising: PlayStation Vita Offers a Perpetual Game, Inside or Out
Posted: February 13th, 2012, 1:50am EST by By TANZINA VEGA
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The PlayStation Vita takes aim at people who would like to keep playing a console game even when they leave the house.
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Media Decoder: A New Tool in Protecting Online Privacy
Posted: February 12th, 2012, 9:38pm EST by By TANZINA VEGA
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PrivacyChoice, a company that has analyzed the data in hundreds of privacy policies across the Web, has developed a system to score Web sites based on how a site collects and uses personal data.
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Media Decoder: Streaming Music at Spin
Posted: February 5th, 2012, 10:28pm EST by By TANZINA VEGA
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An overhaul for Spin.com includes plans for a streaming music player, nine new blogs and Web-only content like news and album reviews.
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News Analysis: Behind Newspaper Deals, Web Ads and Real Estate
Posted: January 29th, 2012, 11:08pm EST by By TANZINA VEGA
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Seventy-one daily newspapers were sold in the United States last year, despite a tough environment for print advertising and circulation.
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Media Decoder: Facebook Users to Put Political Views Up in Lights on Times Square
Posted: January 29th, 2012, 11:03pm EST by By TANZINA VEGA
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A new application will allow Facebook users to share their political views on digital billboards in Times Square.
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Advertising: The Push for Online Privacy - Advertising
Posted: January 20th, 2012, 3:08am EST by By TANZINA VEGA
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A turquoise triangle that has become a part of the debate about online privacy is part of an ad campaign by the Digital Advertising Alliance, a group of digital advertising trade organizations.
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Advertising: E*Trade’s Baby Creates the Most Online Buzz
Posted: December 28th, 2011, 9:33pm EST by By TANZINA VEGA
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Zeta Interactive ranks campaigns by the amount of online buzz they create. At the top of the list was E*Trade’s ad featuring a baby being fitted for a suit.
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Media Decoder Blog: Times Co. Agrees to Sell Regional Newspaper Group
Posted: December 27th, 2011, 6:01pm EST by By TANZINA VEGA
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The group's 16 newspapers were sold to Halifax Media Holdings, of Daytona Beach, Fla., for $143 million in cash.
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Advertising: Esurance Campaign Equates Trust With Efficiency
Posted: December 22nd, 2011, 1:10am EST by By TANZINA VEGA
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Esurance’s new commercials move away from the characters of previous campaigns and focus on trust, savings and “maximum efficiency.”
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Advertising: Esurance Campaign Equates Trust With Efficiency
Posted: December 22nd, 2011, 1:10am EST by By TANZINA VEGA
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Esurance’s new commercials move away from the characters of previous campaigns and focus on trust, savings and “maximum efficiency.”
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Media Decoder Blog: New Company Agrees to Buy Sun-Times
Posted: December 21st, 2011, 11:23pm EST by By TANZINA VEGA
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The Sun-Times, Chicago's second-largest newspaper, has changed hands several times in the last several years.
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Media Decoder Blog: CoverGirl Withdraws 'Enhanced' Taylor Swift Ad
Posted: December 21st, 2011, 3:09pm EST by By TANZINA VEGA
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The ad, which promoted mascara, was criticized because its photo of the country music star had been altered to show thicker eyelashes.
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Media Decoder Blog: Olympic Committee Turns to Social Media to Attract Younger Viewers
Posted: November 27th, 2011, 10:16pm EST by By TANZINA VEGA
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The campaign will emphasize social media, other digital media and user-generated content to attract 12- to 19-year-olds.
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AOL, Yahoo and Microsoft Are Said to Reach an Ad Deal
Posted: September 15th, 2011, 1:10am EDT by By TANZINA VEGA
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The three major technology companies have traditionally competed for digital advertising revenue, but they will now sell ads for one another.
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Advertising: For Bare Escentuals, Pretty Isn’t Good Enough - Advertising
Posted: September 1st, 2011, 9:58pm EDT by By TANZINA VEGA
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Bare Escentuals, the mineral cosmetics maker, is trying to reach a new audience with its first traditional ad campaign.
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Advertising: Flaunting Latino Clichés in Effort to Defuse Them
Posted: August 1st, 2011, 10:55am EDT by By TANZINA VEGA
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A new ad campaign for the New York International Latino Film Festival makes fun of stereotypes to attract attendees while drawing attention to the problem.
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Advertising: From Zappos, an Unadorned Approach
Posted: July 11th, 2011, 8:44am EDT by By TANZINA VEGA
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The retailer and its advertising company use a blatantly literal approach to attract attention and convey their message.
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Media Decoder: Black News in New Focus
Posted: July 10th, 2011, 9:44pm EDT by By TANZINA VEGA
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TheGrio.com and NewsOne.com will collaborate on news and advertising.
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Media Decoder: McClatchy Mulls Digital Products
Posted: April 26th, 2011, 3:06pm EDT by By TANZINA VEGA
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The publisher of The Kansas City Star and The Miami Herald didn't escape the continued downturn in the newspaper business.
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Advertising: Marketers Celebrate Glimmers of Recovery
Posted: March 10th, 2011, 1:13am EST by By TANZINA VEGA
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Agency executives said that ad spending was on the rise but urged the industry to be careful about privacy concerns in order to ward off regulation.
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Media Decoder: Google and Mozilla Announce New Privacy Features
Posted: January 24th, 2011, 1:46pm EST by By TANZINA VEGA
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Mozilla and Google said that they plan to provide browser features that will allow users to opt-out of being tracked by third-party advertisers online.
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A Call for a Federal Office to Guide Online Privacy
Posted: December 16th, 2010, 12:40pm EST by By TANZINA VEGA
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A Commerce Department task force is recommending that a Privacy Policy Office would work with other agencies on international and commercial data privacy issues.
NYT > Home Page
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A Call for a Federal Office to Guide Online Privacy
Posted: December 16th, 2010, 12:40pm EST by By TANZINA VEGA
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A Commerce Department task force is recommending that a Privacy Policy Office would work with other agencies on international and commercial data privacy issues.
NYT > Business
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Microsoft, Spurred by Privacy Concerns, Introduces Tracking Protection to Its Browser
Posted: December 8th, 2010, 1:31am EST by By TANZINA VEGA
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The announcement came after the F.T.C. called for a privacy mechanism that would allow consumers to opt out of having their data collected online.
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Marketers Discover Trucks Can Deliver More Than Food
Posted: November 29th, 2010, 2:30am EST by By TANZINA VEGA
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That strategy — pairing a brand’s message with a food truck — has been increasingly employed in recent months, with major advertisers using trucks as rolling sandwich boards.
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Wendy’s Rethinks Fries in Nod to More Natural Foods
Posted: November 21st, 2010, 8:46pm EST by By TANZINA VEGA
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An advertising campaign estimated to be in the $25 million range will promote “natural-cut fries with sea salt.”
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Advertising: Courting Hispanic Customers With Texts and Web Sites en Español
Posted: November 19th, 2010, 2:37am EST by By TANZINA VEGA
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More companies are trying to gain Hispanic customers by communicating with them in Spanish on the Web, on special sites for mobile phones and through texts.
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Advertising: Plucked From Their Web Writing to Promote a Vaseline Brand
Posted: November 8th, 2010, 9:27pm EST by By TANZINA VEGA
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For a Vaseline Intensive Rescue campaign, the brand looked online for real conversations around words like “skin issues” and chose three bloggers to represent it.
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Pooling Resources, Two Newsrooms Merge
Posted: October 18th, 2010, 10:00pm EDT by By TANZINA VEGA
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The move would make the Center for Public Integrity one of the largest nonprofit investigative newsrooms in the nation.
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Agency Seeks to Tighten Rules for ‘Green’ Labeling
Posted: October 7th, 2010, 1:30am EDT by By TANZINA VEGA
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The commission’s revised guidelines warn against using labels that make claims that cannot be substantiated.
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Ad Group Unveils Plan to Improve Web Privacy
Posted: October 4th, 2010, 1:15am EDT by By TANZINA VEGA
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A self-regulating program announced by a group of the advertising industry’s largest trade organizations aims to let people opt out of being tracked for behavioral advertising.
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Advertising: Goya Aims to Expand the Neighborhood
Posted: September 24th, 2010, 1:30am EDT by By TANZINA VEGA
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Goya Foods, whose navy blue label has for decades been at home in Latino households, is going after a broader market with a new ad campaign.
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Online Marketer Settles With New York for $5.2 Million
Posted: September 21st, 2010, 11:40pm EDT by By TANZINA VEGA
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The company, Webloyalty, was accused of offering loyalty and discount programs to consumers without saying they would be charged for the privilege.
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Code That Tracks Users’ Browsing Prompts Lawsuits
Posted: September 21st, 2010, 12:20pm EDT by By TANZINA VEGA
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Privacy advocates say Flash cookies may allow companies to create profiles of consumers without their knowledge.
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Advertising: A Focus on Families (and Furniture)
Posted: September 13th, 2010, 1:00am EDT by By TANZINA VEGA
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Ikea is beginning a huge ad campaign based on the idea that having a custom home can improve a person’s life.
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A Pitched Battle Over Bedbugs in Online Search Advertising
Posted: September 6th, 2010, 12:40am EDT by By TANZINA VEGA
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Google said general searches for the term “bedbugs” have increased 83 percent in the last year and 182 percent in the last four weeks.
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Advertising: Scholastic Books Revamps Its Marketing
Posted: September 2nd, 2010, 12:50am EDT by By TANZINA VEGA
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The company said it wanted to keep better track of teachers who were new or who had departed and use more methods of communication.
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Advertising: Suiting Up in Jerseys Suitable for Women
Posted: August 26th, 2010, 1:40am EDT by By TANZINA VEGA
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The football league’s idea of clothing for women adhered to the idea of men’s styles — in pink. Until now.
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'David After Dentist' and a New Brush With Fame
Posted: August 22nd, 2010, 11:30pm EDT by By TANZINA VEGA
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A YouTube clip of a boy in an anesthesia-induced haze led to another video that promotes proper brushing habits.
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Dating Site Plans Ad Campaign to Mark 10 Years
Posted: August 16th, 2010, 12:30am EDT by By TANZINA VEGA
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The eHarmony “Love Begins Here” campaign will include roving pedicabs and a giant billboard in Times Square.
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A Magazine Meant for Mobile
Posted: August 11th, 2010, 3:04am EDT by By TANZINA VEGA
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A small group of former magazine journalists and editors plan to publish Nomad Editions, creating content specifically for mobile technology.
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Seeking the Best Checking Account Rewards
Posted: May 14th, 2010, 3:05pm EDT by By TANZINA VEGA
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A head-to-head-to-head challenge between Chase, a high-yield credit union checking account and an online account from PerkStreet.
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Cracks in Muzak Monolith as a Young Rival Grows
Posted: June 14th, 2009, 11:36pm EDT by By TANZINA VEGA
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Muzak, which filed for bankruptcy this year, is struggling not just with finances but also with its stodgy reputation.
NYT > Home Page
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City Room: Another Man Climbs Times Building
Posted: July 9th, 2008, 10:03am EDT by By TANZINA VEGA
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For the third time in two months, a climber scaled the face of the New York Times building in Manhattan.