Items by By STUART ELLIOTT
NYT > Business
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Advertising: Unilever Introduces Its Clear Hair Products in America
Posted: May 9th, 2012, 1:00am EDT by By STUART ELLIOTT
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Unilever brings Clear, a hair-care brand already sold in 42 countries, to the United States with a different formulation and diverse marketing.
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Advertising: NBCUniversal to Entice Advertisers With Filmed Research
Posted: April 19th, 2012, 1:10am EDT by By STUART ELLIOTT
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NBCUniversal has created Curve Films, which will produce movies that deliver research data and other information to potential marketers.
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Advertising: Brands Celebrate Anniversaries to Woo Consumers
Posted: April 9th, 2012, 10:52pm EDT by By STUART ELLIOTT
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Anniversary campaigns are part of a trend that could be called comfort marketing, using memories of the past to woo consumers into buying products in the present.
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Advertising: Doner, After Tumultuous Times, Sells a Stake to MDC
Posted: April 4th, 2012, 1:36am EDT by By STUART ELLIOTT
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The decision of the Doner principals to cast their lot with a holding company comes after several tumultuous years that included the loss of the agency’s largest account, Mazda North America.
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Advertising: Nissan Promotes NV200 as New York’s ‘Taxi of Tomorrow’
Posted: March 22nd, 2012, 9:30pm EDT by By STUART ELLIOTT
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The campaign seeks to encourage visits to the NV200 taxi that will be on display at the 2012 New York International Auto Show, in addition to promoting its new models.
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Advertising: ‘The Pitch’ Gets Ad Agencies Into Reality TV
Posted: March 20th, 2012, 10:43pm EDT by By STUART ELLIOTT
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It’s not bug-eating. In “The Pitch,” two agencies will compete to sell campaigns to a real marketer, which may decide to use it.
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Advertising: Hoping to Slake Viewers’ Thirst After ‘Mad Men’ Drought
Posted: March 18th, 2012, 10:59pm EDT by By STUART ELLIOTT
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The return of the popular advertising drama is being greeted by a wave of related marketing.
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Advertising: Spotting the Trends, Before They Break Out - Advertising
Posted: March 12th, 2012, 1:44am EDT by By STUART ELLIOTT
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A new agency, Sparks and Honey, seeks to identify trends in pop culture and create content for brands that take advantage of those trends.
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Advertising: Self Magazine Creates Social Game for Its Annual Workout in the Park
Posted: March 7th, 2012, 1:26am EST by By STUART ELLIOTT
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Self magazine plans to introduce an online game named for its Workout in the Park, an event the magazine has hosted for 19 years.
NYT > Health
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Advertising: Self Magazine Creates Social Game for Its Annual Workout in the Park
Posted: March 7th, 2012, 1:26am EST by By STUART ELLIOTT
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Self magazine plans to introduce an online game named for its Workout in the Park, an event the magazine has hosted for 19 years.
NYT > Business
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Advertising: Made-in-America Resonates With Marketers
Posted: February 16th, 2012, 1:00am EST by By STUART ELLIOTT
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Commercials and other forms of marketing are trending toward made-in-America themes.
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Advertising: Procter & Gamble Introduces One-Step Laundry Product
Posted: February 15th, 2012, 6:59am EST by By STUART ELLIOTT
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P.& G. is among the manufacturers trying to deliver distinctive new products that pique the curiosity of tech-conscious consumers.
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Advertising: Marketing Financial Risk Management to Clients and Providers
Posted: February 9th, 2012, 12:52am EST by By STUART ELLIOTT
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A campaign encouraging professionals to become certified as financial risk managers is centered on photographs of men in business garb recoiling as if they had been punched.
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Advertising: A Social Network Review of Super Bowl Commercials
Posted: February 8th, 2012, 12:30am EST by By STUART ELLIOTT
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USA Today is adding a social network to its Super Bowl Ad Meter, teaming with Facebook to rate and share Super Bowl commercials.
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Advertising: For Super Bowl Ads, No Standout Performer
Posted: February 7th, 2012, 1:20am EST by By STUART ELLIOTT
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In rating dozens of spots, there was no consensus in the polls, surveys and analyses of data from social media that poured in this year.
NYT > Sports
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Advertising: For Super Bowl Ads, No Standout Performer
Posted: February 7th, 2012, 1:20am EST by By STUART ELLIOTT
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In rating dozens of spots, there was no consensus in the polls, surveys and analyses of data from social media that poured in this year.
NYT > Business
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Advertising: Super Bowl Commercials, From Charming to Smarmy
Posted: February 6th, 2012, 10:10am EST by By STUART ELLIOTT
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A that brought back its chimps dressed as humans.Risk-taking, rule-breaking ideas were as hard to find among the more than 50 Super Bowl commercials as good taste in a GoDaddy ad.
NYT > Sports
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Advertising: Super Bowl Commercials, From Charming to Smarmy
Posted: February 6th, 2012, 10:10am EST by By STUART ELLIOTT
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A that brought back its chimps dressed as humans.Risk-taking, rule-breaking ideas were as hard to find among the more than 50 Super Bowl commercials as good taste in a GoDaddy ad.
NYT > Business
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Advertising: Some Super Bowl Ads Being Seen Long Before the Game - Advertising
Posted: February 3rd, 2012, 2:54am EST by By STUART ELLIOTT
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Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.
NYT > Sports
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Advertising: Some Super Bowl Ads Being Seen Long Before the Game - Advertising
Posted: February 3rd, 2012, 2:54am EST by By STUART ELLIOTT
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Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.
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Advertising: Some Super Bowl Ads Being Seen Long Before the Game - Advertising
Posted: February 3rd, 2012, 2:54am EST by By STUART ELLIOTT
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Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.
NYT > Business
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Advertising: Tabasco and Frank’s RedHot in a Buffalo Wing Sauce Duel
Posted: January 29th, 2012, 5:51pm EST by By STUART ELLIOTT
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The McIlhenny Company is introducing a seventh flavor in its Tabasco line, Tabasco Buffalo Style hot sauce, as Frank’s RedHot is expanding a campaign for its classic sauce.
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Advertising: Tabasco and Frank’s RedHot in a Buffalo Wing Sauce Duel
Posted: January 29th, 2012, 5:51pm EST by By STUART ELLIOTT
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The McIlhenny Company is introducing a seventh flavor in its Tabasco line, Tabasco Buffalo Style hot sauce, as Frank’s RedHot is expanding a campaign for its classic sauce.
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Advertising: Mainstays of Super Bowl Advertising Will Reappear - Advertising
Posted: January 27th, 2012, 1:09am EST by By STUART ELLIOTT
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Many of the companies whose commercials will appear during the Super Bowl have appeared in the game before.
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Advertising: In Hawaii, an Ad Campaign Sells Each Island as Unique
Posted: January 26th, 2012, 1:27am EST by By STUART ELLIOTT
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The Hawaii Visitors and Convention Bureau’s new campaign is an attempt to convey that each island delivers a different experience for tourists.
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Advertising: Marketers Tease Super Bowl Commercials
Posted: January 24th, 2012, 12:33am EST by By STUART ELLIOTT
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A long-held belief that Super Bowl commercials should be kept hush-hush until they run is giving way to a philosophy of teasing content in advance.
NYT > Sports
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Advertising: Marketers Tease Super Bowl Commercials
Posted: January 24th, 2012, 12:33am EST by By STUART ELLIOTT
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A long-held belief that Super Bowl commercials should be kept hush-hush until they run is giving way to a philosophy of teasing content in advance.
NYT > Business
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Advertising: Marketers, Seeking Family Show, Hold Script Contest
Posted: January 23rd, 2012, 12:37am EST by By STUART ELLIOTT
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The competition sought scripts for 30-minute situation comedies about modern family life and attracted more than 235 entries.
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Media Decoder Blog: Will Super Bowl Viewers Use an App During the Game? Chevy Hopes So
Posted: January 19th, 2012, 11:39pm EST by By STUART ELLIOTT
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Chevrolet is seeking to stand out with an app that viewers can use to play games, interact with one another through Twitter and win prizes, all while watching the Super Bowl.
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Advertising: For Super Bowl XLVI, a Bigger Batch of First-Time Advertisers
Posted: January 19th, 2012, 12:57am EST by By STUART ELLIOTT
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The new sponsors include two luxury car brands, Acura and Lexus; Century 21, the real estate firm; Dannon; and the H&M retail chain.
NYT > Sports
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Advertising: For Super Bowl XLVI, a Bigger Batch of First-Time Advertisers
Posted: January 19th, 2012, 12:57am EST by By STUART ELLIOTT
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The new sponsors include two luxury car brands, Acura and Lexus; Century 21, the real estate firm; Dannon; and the H&M retail chain.
NYT > Business
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Advertising: M&M’s to Unveil a New Speaking Role at Super Bowl
Posted: January 16th, 2012, 9:46pm EST by By STUART ELLIOTT
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Ms. Brown, a sharp-witted computer-animated character who will represent the brown M&M’s, will join five other candies in the cast.
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Advertising: Honda Returns to Super Bowl With ‘Leap Lists’ Commercial
Posted: January 11th, 2012, 1:00am EST by By STUART ELLIOTT
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Honda, which will run its ad in the game’s fourth quarter, is among several automakers and auto-related companies that will advertise on Super Bowl XLVI.
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Advertising: A Clearasil Campaign for the iPhone Set
Posted: December 13th, 2011, 10:59pm EST by By STUART ELLIOTT
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Nontraditional marketing strategies more familiar to technology fans are being employed to introduce a new product to consumers.
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Advertising: Just Asking About J.Lo, ‘Chicago’ and Manning Up
Posted: November 28th, 2011, 12:10am EST by By STUART ELLIOTT
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Raising questions about advertising, marketing, media and popular culture.
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Advertising: Some Marketers Seek Long-Term Loyalty Over Quick Sales
Posted: November 23rd, 2011, 1:10am EST by By STUART ELLIOTT
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Duracell, Jack Daniel’s and Nestlé Purina Pet Care are among brands whose advertising these days is centered more on the holidays and less on big sales.
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Advertising: Betty Crocker, and Other Familiar Brands, Increase Online Presence
Posted: November 18th, 2011, 1:10am EST by By STUART ELLIOTT
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The phrase “home for the holidays” signals an opportunity for marketers to increase sales of popular brands, revive older brands and bring out new brands.
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Media Decoder Blog: How Do You Drink Your Vodka? Fluffed, No Chaser
Posted: November 17th, 2011, 6:04pm EST by By STUART ELLIOTT
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Smirnoff has gone the way of other spirits by trying to introduce a little sex and a lot of attitude into its ad campaign.
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Advertising: The Date 11/11/11 Inspires Commercialization - Advertising
Posted: November 10th, 2011, 1:13am EST by By STUART ELLIOTT
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Marketers are taking advantage of the calendar coincidence of 11/11/11 to create interest in their goods and services.
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Advertising: LG Brings Ad Capability to Web-Connected TV
Posted: November 2nd, 2011, 1:23am EDT by By STUART ELLIOTT
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The agreement involving LG Electronics, YuMe and Toyota indicated the increasing interest in using Internet-connected television as an advertising medium.
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Advertising: Ad Event Features Stars, Sponsors and Much Loot
Posted: October 25th, 2011, 1:18am EDT by By STUART ELLIOTT
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A look at some highlights, lowlights and sidelights from the 101st annual conference of the Association of National Advertisers.
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Advertising: Pitching to Real Moms, the Ones Who Aren’t Perfect - Advertising
Posted: September 29th, 2011, 1:20am EDT by By STUART ELLIOTT
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The Martin Agency has started a unit devoted to marketing to mothers around the world.
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Advertising: Leo Burnett Increases Its New York Presence
Posted: September 27th, 2011, 1:43am EDT by By STUART ELLIOTT
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New York Writes Itself is an initiative that marks the arrival of the full-service New York office of the Chicago agency Leo Burnett USA.
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Advertising: To Address a Reshaped Market, Grey Adds a Unit
Posted: September 21st, 2011, 1:30am EDT by By STUART ELLIOTT
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Grey Healthy People will serve as an umbrella division for advertising beyond traditional health care marketers.
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Advertising: Luxury Hotels Market the Memories - Advertising
Posted: September 13th, 2011, 9:50pm EDT by By STUART ELLIOTT
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To attract the wealthy, including the likes of 29-year-old investment bankers, luxury hotels are promoting experiences they can create.
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Advertising: Marketers Honoring Sept. 11, With Care
Posted: September 1st, 2011, 12:20am EDT by By STUART ELLIOTT
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Marketers and advertisers have steered clear of past 9/11 anniversaries , but they are changing course as the 10th one nears.
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Advertising: Milk Campaign Ended Amid Social Media Firestorm
Posted: July 22nd, 2011, 12:50am EDT by By STUART ELLIOTT
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A humorously intended campaign aimed at men on the soothing effects milk might have on PMS riffed on a similar campaign in 2005 — before social media flexed its muscle.
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Advertising: Mosaic Marketing Takes a Fresh Look at Changing Society
Posted: July 18th, 2011, 1:56am EDT by By STUART ELLIOTT
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Traditional multicultural marketing directed at demographic groups is being shifted to consumer similarities rather than differences.
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Advertising: Laundry Soaps Try a Hint of Horror and Some Tough-Guy Talk
Posted: June 16th, 2011, 1:00am EDT by By STUART ELLIOTT
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Rob Zombie, director of undead excess, is helping out with a Woolite campaign. Chuck Norris is the guiding spirit of a campaign for Era detergent.
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Advertising: Account Executive Is Antiquated. Consider Yourself a Catalyst.
Posted: June 14th, 2011, 9:40pm EDT by By STUART ELLIOTT
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The public relations agency GolinHarris is reorganizing its operations and its titles to adjust to changing consumer behavior.
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Advertising: A Star Search, With Bing’s Help
Posted: June 9th, 2011, 1:23am EDT by By STUART ELLIOTT
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The search engine from Microsoft is getting involved as contestants compete for a role on “Glee,” a show on Fox.
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Advertising: In TV Pilots, Paranormal Is the New Normal
Posted: May 23rd, 2011, 1:07am EDT by By STUART ELLIOTT
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A slew of new shows feature the fantastic, including “Grimm” on NBC, and “Once Upon a Time” on ABC.
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Advertising: The Tupperware Party Moves to Social Media
Posted: May 5th, 2011, 1:00am EDT by By STUART ELLIOTT
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The Tupperware Brands Corporation plans to increase its presence on Facebook and Twitter.
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Media Decoder: Aflac Finds Its New Duck on the ... Web
Posted: April 26th, 2011, 3:20pm EDT by By STUART ELLIOTT
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A Minnesota radio executive who auditioned online has been selected by Aflac to provide the voice of its duck character in commercials.
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Advertising: Study Measures Ad Industry’s Impact on State Economies
Posted: April 14th, 2011, 1:09am EDT by By STUART ELLIOTT
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Both big and small states benefit from the advertising industry, according to a study commissioned by advertising trade groups.
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Advertising: Rescuing ‘Ghost’ Brands From Grocery Limbo
Posted: April 13th, 2011, 1:17am EDT by By STUART ELLIOTT
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Food companies are using new campaigns to keep so-called ghost brands from fading further into obscurity.
NYT > Sports
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Advertising: Giant Toys for Attracting Much Older Boys
Posted: April 12th, 2011, 1:05am EDT by By STUART ELLIOTT
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Mattel is hoping that a crew of stunt drivers can help expand the interest in Hot Wheels to young men.
NYT > Business
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Advertising: Giant Toys for Attracting Much Older Boys
Posted: April 11th, 2011, 8:23pm EDT by By STUART ELLIOTT
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Mattel is hoping that a crew of stunt drivers can help expand the interest in Hot Wheels to young men.
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Advertising: Gap Seeks to Freshen Itself as a ‘People’s Brand’
Posted: April 7th, 2011, 11:15pm EDT by By STUART ELLIOTT
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Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide.
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Advertising: A Noisy Casting Call as Thousands Quack for Aflac
Posted: April 6th, 2011, 1:00pm EDT by By STUART ELLIOTT
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Auditions to find a new voice for the Aflac duck attracted 650 people in six cities and thousands of audio and video submissions.
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Media Decoder: F.T.C. to Take Another Look at Alcohol Ads
Posted: March 8th, 2011, 7:28pm EST by By STUART ELLIOTT
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For the fourth time in 12 years, the Federal Trade Commission plans to review the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages.
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Advertising: Plan to Create a Digital Works Institute Wins Ad Contest
Posted: February 27th, 2011, 6:43pm EST by By STUART ELLIOTT
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The winning idea in MDC Partners’ “Million-Dollar Challenge” is to form a national institute that would be focused on education in the realm of digital arts and sciences.
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Advertising: Live From a Favorite TV Show: Items Branded With It
Posted: February 18th, 2011, 3:26am EST by By STUART ELLIOTT
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E! Entertainment Television is going to expand its own brand by putting its “Live From the Red Carpet” name on a variety of items in marketing deals.
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Advertising: Groupon Ad on Super Bowl Rated a Miss by Many Fans
Posted: February 8th, 2011, 12:43am EST by By STUART ELLIOTT
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A commercial was castigated for spoofing pitches for charitable causes while it sought to raise money for such causes.
NYT > Sports
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Advertising: Groupon Ad on Super Bowl Rated a Miss by Many Fans
Posted: February 8th, 2011, 12:43am EST by By STUART ELLIOTT
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A commercial was castigated for spoofing pitches for charitable causes while it sought to raise money for such causes.
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Advertising: Super Bowl Ads Mine Decades of Americana
Posted: February 7th, 2011, 12:03pm EST by By STUART ELLIOTT
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One spot, set in a retirement home, evoked “Where’s the beef?” with oldsters who were hard of hearing.The Super Bowl ads dished up a dizzying mélange of star turns, movie references, homages to television shows, snippets of songs and even hat-tips to other spots.
NYT > Business
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Advertising: Before Sunday, a Taste of the Bowl
Posted: February 4th, 2011, 3:40am EST by By STUART ELLIOTT
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Trying to build buzz before the kickoff, many advertisers are offering previews of their commercials. Others are putting the full versions of their spots online.
NYT > Sports
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Advertising: Before Sunday, a Taste of the Bowl
Posted: February 4th, 2011, 3:40am EST by By STUART ELLIOTT
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Trying to build buzz before the kickoff, many advertisers are offering previews of their commercials. Others are putting the full versions of their spots online.
NYT > Home Page
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Advertising: Before Sunday, a Taste of the Bowl
Posted: February 4th, 2011, 3:40am EST by By STUART ELLIOTT
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Trying to build buzz before the kickoff, many advertisers are offering previews of their commercials. Others are putting the full versions of their spots online.
NYT > Business
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Advertising: Super Bowl Marketers Try to Score Points, Too
Posted: February 1st, 2011, 1:13am EST by By STUART ELLIOTT
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Most companies that advertise during the big game are well-known, but at least one notable exception, Groupon, is trying to achieve greater brand recognition.
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Advertising: The Single-Sponsor Approach Reappears in Prime Time
Posted: January 28th, 2011, 12:50am EST by By STUART ELLIOTT
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TurboTax’s deal to be a sole advertiser during a prime-time program suggests that there could be new life for a television tradition.
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Advertising: During Super Bowl, Whetting Appetites for Products to Come
Posted: January 26th, 2011, 1:30am EST by By STUART ELLIOTT
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Volkswagen and Mercedes-Benz will feature models not yet available, and movie studios will also preview films coming later this year.
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Advertising: Super Bowl Comeback on Wheels Signals Optimism
Posted: January 24th, 2011, 11:39pm EST by By STUART ELLIOTT
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More carmakers, in a sign that the economy is recovering, are buying commercial time for ads that will run during the big game on Feb. 6.
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Advertising: An Irreverent Campaign From Bon Appétit
Posted: January 23rd, 2011, 10:22pm EST by By STUART ELLIOTT
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An new campaign for Bon Appétit will carry an assertive theme, “Bite me,” that may topple some chefs’ toques.
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Phyllis K. Robinson, a Top Copywriter, Dies at 89
Posted: January 22nd, 2011, 4:17am EST by By STUART ELLIOTT
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Ms. Robinson helped created memorable campaigns for Polaroid cameras and Levy’s breads as the head copywriter for Doyle Dane Bernbach.
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Advertising: Teams Are Unknown, but Super Bowl Spots Line Up
Posted: January 21st, 2011, 2:03am EST by By STUART ELLIOTT
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This year Super Bowl commercials cost an estimated $2.8 million to $3 million for each 30 seconds.
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Advertising: H.P. Updates TV’s Old Product Demos
Posted: January 18th, 2011, 1:03am EST by By STUART ELLIOTT
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Hewlett-Packard and YouTube team up for a Web show intended to illustrate H.P.’s new ePrint printer, which prints files and photographs by e-mail sent from a mobile device.
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Advertising: The Game Plan? Returning to What Works
Posted: January 14th, 2011, 12:40am EST by By STUART ELLIOTT
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CareerBuilder said it would reprise its Super Bowl ads comparing difficult co-workers to monkeys, because viewers with office jobs could relate.
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Advertising: Omnicom Adds to Its Repertoire in Brand Licensing
Posted: January 12th, 2011, 1:08am EST by By STUART ELLIOTT
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Omnicom, the second largest Madison Avenue holding company, hopes that acquiring Nancy Bailey & Associates will strengthen its brand and corporate licensing stable.
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Advertising: For Dipping? Sure, but for Reconnecting, Too
Posted: January 10th, 2011, 9:30pm EST by By STUART ELLIOTT
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A Tostitos campaign will be promoted through social media and public relations rather than a traditional outlets.
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Advertising: Do-It-Yourself Campaign for a Maker of Luxury Cosmetics
Posted: January 10th, 2011, 12:40am EST by By STUART ELLIOTT
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A maker of high-end skin-care products is teaming up with a photographer known for still lifes whose work includes ads for brands like Chanel, Dior, Gucci and Hermès.
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Advertising: Laundry Products Put Into Yet Another Form
Posted: January 6th, 2011, 1:12am EST by By STUART ELLIOTT
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Dial hopes its new product, fabric softener in crystal form, can follow up on the success of its antistatic laundry sheet with detergent and softener.
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Advertising: The Impulse to Buy Can Start Anywhere
Posted: December 20th, 2010, 1:30am EST by By STUART ELLIOTT
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Two agencies owned by WPP have formed a joint venture to help marketers and retailers guide consumers on the so-called path to purchase.
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Advertising: He Sold a Vision at Fox, and Marketers Bought It
Posted: December 16th, 2010, 2:50am EST by By STUART ELLIOTT
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Jon Nesvig is retiring as president of sales at Fox Broadcasting, after a 21-year career in which he watched the network grow to rival the big three.
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Advertising: Grey New York to Be Led by Its Chief Creative Officer
Posted: December 9th, 2010, 8:58pm EST by By STUART ELLIOTT
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Tor Myhren’s promotion is the first time Grey New York will be led its chief creative officer, a position he will keep.
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Advertising: From Retired Brands, Dollars and Memories
Posted: December 8th, 2010, 7:42pm EST by By STUART ELLIOTT
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At the Waldorf-Astoria, 170 product and corporate names that are no longer being used were put up for auction, and about two dozen were claimed.
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Advertising: Still Counting on the Power of Television
Posted: December 6th, 2010, 9:20pm EST by By STUART ELLIOTT
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The television ad sector is experiencing robust demand, signaling that the overall advertising industry will recover faster from the recession than expected.
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Advertising: The Best of the Best, Digitally Speaking
Posted: November 30th, 2010, 8:14am EST by By STUART ELLIOTT
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The One Club for Art and Copy is recognizing what it considers the top 10 digital ads of 2001-10.
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Advertising: Will ‘Mad Men’ Take a Reality Twist? And 19 Other Questions
Posted: November 29th, 2010, 1:30am EST by By STUART ELLIOTT
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It is time again to ask 20 questions about advertising, marketing, the media and popular culture.
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Advertising: Looking to Make Even Prosaic Food a Little More Festive
Posted: November 25th, 2010, 8:00pm EST by By STUART ELLIOTT
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Food advertising has increased even more than usual this holiday season as marketers redouble their efforts to reach cash-short consumers.
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Advertising: After an Adventure in Newspapers, a Publisher Returns to P.R.
Posted: November 16th, 2010, 8:20pm EST by By STUART ELLIOTT
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Brian P. Tierney, former head of the company that owned Philadelphia’s two major newspapers, is returning to advertising.
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Advertising: Selling Ford Around the World, From Detroit
Posted: November 12th, 2010, 3:30am EST by By STUART ELLIOTT
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Toby Barlow, executive vice president and chief creative officer at Team Detroit, is assuming the new responsibilities of chief creative officer at Global Team Ford.
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Advertising: A Sly Campaign That Has Fun With the Product and the Form
Posted: November 9th, 2010, 10:01pm EST by By STUART ELLIOTT
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A campaign for Kahlúa illustrates an offbeat tactic that changes the way some marketers speak with consumers.
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Media Decoder: Men Will Pause for a Cause, Survey Suggests
Posted: November 2nd, 2010, 2:23pm EDT by By STUART ELLIOTT
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The 2010 edition of the PR Cause survey finds that men were nearly as supportive of cause marketing campaigns as women.
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Media Decoder: Super Bowl Ad Slots Sell Out Early
Posted: October 29th, 2010, 3:41pm EDT by By STUART ELLIOTT
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Slots for commercials during Super Bowl XLV, robust since the summer, sell-out earlier than is typical for Super Bowls.
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Advertising: Seeing Opportunity in Health Care
Posted: October 28th, 2010, 3:20am EDT by By STUART ELLIOTT
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In another sign of the importance of health and wellness advertising, the DDB family of agencies is about to add one to specialize in United States health care marketing.
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Advertising: Many Views on Recovery; Shared Hate for ‘Glocal’
Posted: October 18th, 2010, 9:20pm EDT by By STUART ELLIOTT
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Attendees at the 100th anniversary conference of the Association of National Advertisers debated the direction of nation’s economy and their least-favorite buzzwords.
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Advertising: Marketers Trade Tales About Getting to Know Facebook and Twitter
Posted: October 15th, 2010, 12:50am EDT by By STUART ELLIOTT
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At the 100th anniversary meeting of the Association of National Advertisers, marketers compared notes on their use of social media.
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Media Decoder: Gap Brings Back Its Old Logo
Posted: October 12th, 2010, 3:57pm EDT by By STUART ELLIOTT
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Gap Inc. finds that when it comes to its logo, all roads lead "back to the blue box."
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Advertising: When 50 Percent Off Just Won’t Do
Posted: October 11th, 2010, 8:00pm EDT by By STUART ELLIOTT
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Campaigns for giant chains and mom-and-pop stores routinely promote sales in percentages off regular prices, and these days, discounts are going as high as 85 percent.