Items by By ELIZABETH OLSON
NYT > Health
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Fitness Regimens Go Well Beyond Shuffleboard
Posted: May 10th, 2012, 3:40pm EDT by By ELIZABETH OLSON
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Retirees entering independent living communities often say they want active lives, but such places can come up short in trying to fulfill that desire.
NYT > Business
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Advertising: Degree Men Deodorant Turns to Video Marketing
Posted: May 3rd, 2012, 9:56pm EDT by By ELIZABETH OLSON
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The deodorant brand is trying to increase the interaction with 18- to 35-year-old consumers with content that is tailored to social gaming sites.
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Advertising: Part of Waste Problem Becomes Part of Solution
Posted: April 22nd, 2012, 8:26pm EDT by By ELIZABETH OLSON
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“The Great Recycle,” planned for April 30 in New York by Honest Tea, seeks to recycle 45,000 beverage containers, the number of its product the company sells daily in the city.
NYT > Health
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Needed: Health Providers to Treat the Aging
Posted: March 8th, 2012, 3:10pm EST by By ELIZABETH OLSON
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Dr. Laura Kaufman examines the teeth of 74-year-old Otis Wright at his home, along with a dental assistant, Tiffany Setiono.Doctors are not flocking to treat the aging population, especially because of low Medicare reimbursements, leading to projections of severe shortages of health care professionals.
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Needed: Health Providers to Treat the Aging
Posted: March 8th, 2012, 3:10pm EST by By ELIZABETH OLSON
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Dr. Laura Kaufman examines the teeth of 74-year-old Otis Wright at his home, along with a dental assistant, Tiffany Setiono.Doctors are not flocking to treat the aging population, especially because of low Medicare reimbursements, leading to projections of severe shortages of health care professionals.
NYT > Business
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Advertising: Chipotle Ad Promotes Sustainable Farming
Posted: February 10th, 2012, 1:00am EST by By ELIZABETH OLSON
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The Chipotle chain’s first national ad focuses on sustainable farming, a method used for its product supply.
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Advertising: Tostitos’ New Spokesman Is the Product Itself
Posted: December 30th, 2011, 1:21am EST by By ELIZABETH OLSON
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Tostitos has returned to its 1990s life-of-the-party theme with a “spokesbag” puppet after research found that its customers wanted reasons to celebrate in economically lean times.
NYT > Health
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Advertising: Weight Loss, With Divas and Public Service Angles
Posted: December 15th, 2011, 11:00am EST by By ELIZABETH OLSON
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Three big weight-loss companies — Nutrisystem, Weight Watchers and Jenny (formerly Jenny Craig) — have started delivering antihunger and nutritional messages.
NYT > Business
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Advertising: Weight Loss, With Divas and Public Service Angles
Posted: December 15th, 2011, 1:22am EST by By ELIZABETH OLSON
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Three big weight-loss companies — Nutrisystem, Weight Watchers and Jenny (formerly Jenny Craig) — have started delivering antihunger and nutritional messages.
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Advertising: Appliance Retailer Turns the Spotlight on Its Staff
Posted: May 31st, 2011, 10:59pm EDT by By ELIZABETH OLSON
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The retailer Hhgregg is focusing on the knowledge of its sales staff in the company’s first national advertising campaign.
NYT > Health
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When Abuse of Older Patients Is Financial
Posted: March 3rd, 2011, 1:16am EST by By ELIZABETH OLSON
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Dr. Robert W. Parker of the University of Texas Health Science Center with an older patient in San Antonio. “The first thing we now ask on our patient questionnaire is who is managing the money every day and who is paying the bills,” he said.Thousands of doctors across the country are participating in a training program to recognize signs of patients who are financially vulnerable.
NYT > Business
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Advertising: Restaurants Reach Out to Customers With Social Media
Posted: January 20th, 2011, 1:06am EST by By ELIZABETH OLSON
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Location-based social media services provide contests and rewards to keep customers coming back.
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12 Days of Christmas Gifts Cost 9.2% More This Year
Posted: December 23rd, 2010, 1:47am EST by By ELIZABETH OLSON
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The increase was the second-largest in PNC Wealth Management’s Christmas Price Index since it was started.
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Advertising: Fujifilm Ads for a 3-D Camera Aim at Moviegoing Families
Posted: December 8th, 2010, 11:24am EST by By ELIZABETH OLSON
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The digital camera maker is advertising a 3-D camera to parents at showings of movies intended for families, like “Harry Potter” and “Tangled.”
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Advertising: Growth in Virtual Gatherings Offers Marketing Opportunities
Posted: December 2nd, 2010, 12:50am EST by By ELIZABETH OLSON
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With the increasing popularity of these events, many trade shows are now hybrids, combining online and physical features, and some are completely on the Web.
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Itineraries: Instead of Company Cars, Rentals by the Hour
Posted: November 22nd, 2010, 2:30pm EST by By ELIZABETH OLSON
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For employers, car sharing is a way to reduce automobile rental costs and the expense of a large vehicle fleet.
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Advertising: Testing a Bar Code Technology for Smartphones
Posted: October 26th, 2010, 12:15pm EDT by By ELIZABETH OLSON
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A marketing experiment where transit riders can access e-books and more by using a smartphone to scan a poster on the wall.
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Advertising: Bonding With Fans Who Can’t Get Enough
Posted: September 21st, 2010, 1:30am EDT by By ELIZABETH OLSON
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Sports teams are using cellphone tie-ins to strengthen their connections with ardent fans.
NYT > Sports
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Advertising: Bonding With Fans Who Can’t Get Enough
Posted: September 21st, 2010, 1:30am EDT by By ELIZABETH OLSON
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Sports teams are using cellphone tie-ins to strengthen their connections with ardent fans.
NYT > Health
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Concerns Rise About Continuing-Care Enclaves
Posted: September 16th, 2010, 2:00am EDT by By ELIZABETH OLSON
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Charles and Elizabeth Prine at Concordia of the South Hills, a community near Pittsburgh whose former owner is being sued by some residents.The government is urging retirement community operators to disclose more information about their finances to residents and prospective customers.
NYT > Business
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Advertising: Marketing Fanciful Items in the Lands of Make Believe
Posted: September 7th, 2010, 1:40am EDT by By ELIZABETH OLSON
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Companies including Volvo, H&M and MTV are testing merchandise in virtual worlds to raise awareness of their brands.
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Advertising: Under Armour Wants to Dress Athletic Young Women
Posted: September 1st, 2010, 1:08am EDT by By ELIZABETH OLSON
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Under Armour became the coveted brand for young men in their teens and 20s. Now the company is aiming to win over active young women.
NYT > Sports
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Advertising: Under Armour Wants to Dress Athletic Young Women
Posted: September 1st, 2010, 1:08am EDT by By ELIZABETH OLSON
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Under Armour became the coveted brand for young men in their teens and 20s. Now the company is aiming to win over active young women.
NYT > Business
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Advertising: Dickies Ads Stress Durability in a Soft Economy
Posted: August 10th, 2010, 1:07am EDT by By ELIZABETH OLSON
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Although it has sold work wear since 1922, Dickies found that it needed to make shoppers more aware of its brand.
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Dora’ Special to Explore Show’s Response of Children
Posted: August 9th, 2010, 12:10am EDT by By ELIZABETH OLSON
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A prime-time movie will be followed by a tribute to the educational and cultural influence of the program.
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Itineraries: Independent Hotels Get a Rewards Program
Posted: August 3rd, 2010, 1:30am EDT by By ELIZABETH OLSON
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A new network of independent hotels gives out points and serves as a counterpoint to giants like Marriott, Hilton and Hyatt.
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Case Study: Can Honest Tea Say No to Coke, Its Biggest Investor?
Posted: July 8th, 2010, 2:00am EDT by By ELIZABETH OLSON
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How one company is adjusting to a new relationship with a financial backer that has a different way of doing business.
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Advertising: Hanes Continues to Count on Michael Jordan’s Power
Posted: June 2nd, 2010, 12:42am EDT by By ELIZABETH OLSON
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The company, which ended its relationship with Charlie Sheen, has featured Michael Jordan in commercials for two decades.
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Itineraries: At the Rental Car Counter, the Final Bill Can Be a Surprise
Posted: March 15th, 2010, 5:30pm EDT by By ELIZABETH OLSON
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Add-ons like roadside assistance and insurance packages are getting a harder sell in the auto rental industry, travelers say.
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What States and Cities Are Doing to Help Small Businesses
Posted: March 3rd, 2010, 7:56pm EST by By ELIZABETH OLSON
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Local governments have tried a variety of approaches, like wage subsidies and grants, to help small businesses start or stay alive.
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Some Small Businesses That Grew in 2009
Posted: December 31st, 2009, 1:17am EST by By ELIZABETH OLSON
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The Import-Export Bank has provided financing for smaller companies to sell services or products to customers overseas despite the recession.
NYT > Health
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Advertising: An Underground Campaign
Posted: December 29th, 2009, 1:42am EST by By ELIZABETH OLSON
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Trying to fend off any limits to patient lawsuits, the trial lawyers’ association is aiming to reach lawmakers and their aides through ads at Union Station on Capitol Hill.
NYT > Business
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Advertising: An Underground Campaign
Posted: December 28th, 2009, 7:02pm EST by By ELIZABETH OLSON
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Trying to fend off any limits to patient lawsuits, the trial lawyers’ association is aiming to reach lawmakers and their aides through ads at Union Station on Capitol Hill.
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Itineraries: Hotel Chains Try New Ways to Earn Loyalty
Posted: December 1st, 2009, 1:40am EST by By ELIZABETH OLSON
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Some hotel chains, worried that the recession has eroded business travelers’ brand loyalty, are getting creative in trying to win repeat business.
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The Latest Entrepreneurial Fantasy Is Selling Cupcakes
Posted: November 25th, 2009, 10:15pm EST by By ELIZABETH OLSON
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The small-business world is going cupcake-mad, and not just in meccas like Los Angeles and New York.
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Advertising: Samsung Steps Up the Action With Eli Manning
Posted: October 1st, 2009, 3:49am EDT by By ELIZABETH OLSON
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In its fifth season in a partnership with the National Football League, the company has added action sequences and bold graphics to its campaign.
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A Guiding Hand from Big Business to Small
Posted: July 1st, 2009, 4:45pm EDT by By ELIZABETH OLSON
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Some of the country’s heavyweight corporations are continuing their mentoring programs of small companies owned by minorities or women despite the recession.
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Saturday Interview: Companies From Mars, Customers From Venus
Posted: January 24th, 2009, 12:19am EST by By ELIZABETH OLSON
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Businesses often focus too narrowly on selling, instead of on what consumers need.
NYT > Home Page
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A Rise in Efforts to Stop Youth Dating Abuse
Posted: January 4th, 2009, 3:45am EST by By ELIZABETH OLSON
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States and communities are searching for new ways to impress on adolescents — and their parents and teachers — the warning signs of dangerous dating behavior.
NYT > Business
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A Nonprofit for Veterans Is Faulted on Spending
Posted: December 30th, 2008, 3:11am EST by By ELIZABETH OLSON
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A nonprofit that Congress set up to help veterans with small businesses was criticized in a Senate report for spending federal dollars on luxuries and high salaries.
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Businesses See Opportunity in Empowering Women
Posted: December 25th, 2008, 10:28pm EST by By ELIZABETH OLSON
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Corporations like Goldman Sachs have begun to take more seriously the economic power of women, especially in emerging markets.
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Businesses See Opportunity in Empowering Women
Posted: December 25th, 2008, 10:28pm EST by By ELIZABETH OLSON
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Corporations like Goldman Sachs have begun to take more seriously the economic power of women, especially in emerging markets.
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If You Skip the 7 Swans, the Lords Look Affordable
Posted: December 24th, 2008, 1:57am EST by By ELIZABETH OLSON
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Deep-pocketed romantics who want to give a partridge in a pear tree and the other whimsical gifts from “The 12 Days of Christmas” may be in luck this year.
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Saturday Interview: With Credit Tight, U.S. Gives Small Business a Hand
Posted: November 14th, 2008, 11:32pm EST by By ELIZABETH OLSON
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Santanu K. Baruah, acting administrator for the Small Business Administration, discusses the changes the agency is making to help small companies weather the economic downturn.
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Saturday Interview: A Plan to Improve Health Care and Limit Costs
Posted: October 18th, 2008, 1:05am EDT by By ELIZABETH OLSON
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Scott Serota, president and chief executive of the Blue Cross Blue Shield Association, recently discussed its new goals.
NYT > Health
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Saturday Interview: A Plan to Improve Health Care and Limit Costs
Posted: October 18th, 2008, 1:05am EDT by By ELIZABETH OLSON
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Scott Serota, president and chief executive of the Blue Cross Blue Shield Association, recently discussed its new goals.
NYT > Business
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Reports Find Errors and Fraud in Small Business Administration Contracts
Posted: July 23rd, 2008, 11:05pm EDT by By ELIZABETH OLSON
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Millions of dollars in federal contracts intended for small businesses reportedly were awarded to companies that had not qualified or had won the contracts fraudulently.
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Small Businesses on Discount
Posted: May 27th, 2008, 12:41am EDT by By ELIZABETH OLSON
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In tough economic times, the number of small businesses for sale goes up, but so does buyer interest. Still, sales take place at lower prices.
NYT > Health
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High-Tech Tools Keep Elderly Safe From Afar
Posted: May 24th, 2008, 10:20pm EDT by By ELIZABETH OLSON
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Some people have installed motion sensors in the homes of aging relatives to detect signs of trouble.
NYT > Home Page
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High-Tech Tools Keep Elderly Safe From Afar
Posted: May 24th, 2008, 10:20pm EDT by By ELIZABETH OLSON
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A small but growing number of people have equipped the homes of aging relatives with motion sensors that can draw attention to signs of an accident or illness.
NYT > Business
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Small Businesses Fight New Tax Rules
Posted: April 9th, 2008, 3:16pm EDT by By ELIZABETH OLSON
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Advocates for small businesses are fighting changes in tax laws that the Bush administration says are aimed at cracking down on tax cheating, particularly by the self-employed. -
Small Firms Find Credit Is Tightening
Posted: March 25th, 2008, 12:14am EDT by By ELIZABETH OLSON
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The Small Business Administration has not said publicly that it is worried about a credit squeeze but signs point to a decline in business loans through its main program.