Items by By ANDREW ADAM NEWMAN
NYT > Health
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Advertising: Band-Aids and Muppets Soothe Child’s Scrapes
Posted: May 23rd, 2012, 3:30pm EDT by By ANDREW ADAM NEWMAN
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A free app for iPhones and iPads linked to Muppets Band-Aids makes a Muppet character appear to emerge from the bandage to console the injured child.
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Advertising: Band-Aids and Muppets Soothe Child’s Scrapes
Posted: May 23rd, 2012, 3:30pm EDT by By ANDREW ADAM NEWMAN
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A free app for iPhones and iPads linked to Muppets Band-Aids makes a Muppet character appear to emerge from the bandage to console the injured child.
NYT > Business
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Advertising: A Move to Put French’s Mustard in Food as Well as on It
Posted: April 26th, 2012, 3:32pm EDT by By ANDREW ADAM NEWMAN
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A new campaign for French’s mustard sets its ads in different places and tries to get people to expand their use of the product.
NYT > Health
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Advertising: Orthodontists Market to Adults Seeking Prettier Smiles
Posted: February 2nd, 2012, 1:20pm EST by By ANDREW ADAM NEWMAN
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The American Association of Orthodontists has been running ads aimed at the rising number of adults seeking braces or teeth-straightening services.
NYT > Business
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Advertising: Orthodontists Market to Adults Seeking Prettier Smiles
Posted: February 1st, 2012, 8:54pm EST by By ANDREW ADAM NEWMAN
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The American Association of Orthodontists has been running ads aimed at the rising number of adults seeking braces or teeth-straightening services.
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Advertising: A Brand Too Strong to Stay in Its Own Ad
Posted: January 31st, 2012, 8:45pm EST by By ANDREW ADAM NEWMAN
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A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.
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Advertising: Girl Scouts Celebrating 100 Years With More Than Cookies
Posted: January 30th, 2012, 11:11pm EST by By ANDREW ADAM NEWMAN
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The Girl Scouts seek to bolster the organization’s identity without naming themselves in its centennial campaign.
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Advertising: Crocs Expands Line, but Honors Its Clog - Advertising
Posted: January 12th, 2012, 1:20am EST by By ANDREW ADAM NEWMAN
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Crocs, which is expanding its line, has devised an advertising campaign that features the new shoes and says they will be as comfortable as its original clog.
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Advertising: At Electronics Show, Some Surprising Nonelectronic Entrants - Advertising
Posted: January 10th, 2012, 3:05am EST by By ANDREW ADAM NEWMAN
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Attendees at C.E.S. will find some low-tech products alongside the smartphones.
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Advertising: A Campaign to Draw Doctors to a Weight-Loss Program
Posted: December 28th, 2011, 3:03am EST by By ANDREW ADAM NEWMAN
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With Medicare set to start reimbursing physicians for obesity treatment in January, a new campaign is directing ads both at patients and at physicians.
NYT > Health
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Advertising: A Campaign to Draw Doctors to a Weight-Loss Program
Posted: December 28th, 2011, 3:03am EST by By ANDREW ADAM NEWMAN
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With Medicare set to start reimbursing physicians for obesity treatment in January, a new campaign is directing ads both at patients and at physicians.
NYT > Business
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Advertising: Manischewitz Creates Kosher Food for Gentiles
Posted: December 26th, 2011, 9:28pm EST by By ANDREW ADAM NEWMAN
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Manischewitz is expanding its product line beyond the kosher aisle with products meant to appeal to consumers who aren’t Jewish.
NYT > Health
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Advertising: Using Google’s Data to Sell Thermometers to Mothers
Posted: December 23rd, 2011, 3:27pm EST by By ANDREW ADAM NEWMAN
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A mobile advertising campaign for a new thermometer will display the ad only in areas where there is a high incidence of the flu and only to mothers.
NYT > Business
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Advertising: Provocative Museum Campaigns Bring Artists to Life - Advertising
Posted: November 16th, 2011, 1:06am EST by By ANDREW ADAM NEWMAN
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Art museums are using provocative campaigns to show both well-known and obscure artists in a new light.
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Advertising: Winning Is Everything, or So Says Jacoby & Meyers -Advertising
Posted: October 20th, 2011, 4:04am EDT by By ANDREW ADAM NEWMAN
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A new campaign by the law firm Jacoby & Meyers is taking an unconventional approach by eschewing lawyers and employing humor in its television commercials.
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Advertising: Product Placement on ‘Walking Dead’ Out, Bing Finds a Substitute
Posted: October 11th, 2011, 2:26am EDT by By ANDREW ADAM NEWMAN
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Bing came up with some novel ways to associate its brand with “The Walking Dead,” a show whose premise makes product placement a challenge.
NYT > Health
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Advertising: A Feminine Approach to Incontinence
Posted: August 18th, 2011, 12:50am EDT by By ANDREW ADAM NEWMAN
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Kimberly-Clark wants women to perceive its product, Poise, as more of a feminine care item than as something for the elderly.
NYT > Business
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Advertising: A Summer of Italy, Music and Pasta
Posted: August 17th, 2011, 1:00am EDT by By ANDREW ADAM NEWMAN
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The pasta brand Barilla is promoting itself in New York through an Italian food festival and sponsorship of an Andrea Bocelli concert in Central Park.
NYT > Health
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Advertising: Sporting Goods Chain Supports Concussion Testing in Schools
Posted: August 15th, 2011, 12:43am EDT by By ANDREW ADAM NEWMAN
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A new initiative by Dick’s Sporting Goods aims at preventing concussions in student athletes and, when they occur, treating them properly.
NYT > Sports
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Advertising: Sporting Goods Chain Promotes Concussion Tests
Posted: August 14th, 2011, 5:54pm EDT by By ANDREW ADAM NEWMAN
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A new initiative by Dick’s Sporting Goods aims at preventing concussions in student athletes and, when they occur, treating them properly.
NYT > Business
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Advertising: Appealing to Runners, Even the Barefoot Brigade
Posted: July 27th, 2011, 9:30pm EDT by By ANDREW ADAM NEWMAN
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New Balance is making a case to runners who may be considering going barefoot or converting to barefoot-style shoes, but still would like more protection.
NYT > Sports
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Advertising: Appealing to Runners, Even the Barefoot Brigade
Posted: July 27th, 2011, 9:30pm EDT by By ANDREW ADAM NEWMAN
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New Balance is making a case to runners who may be considering going barefoot or converting to barefoot-style shoes, but still would like more protection.
NYT > Business
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Advertising: Iced Coffee Gets Its Day in the Sun
Posted: July 5th, 2011, 9:20pm EDT by By ANDREW ADAM NEWMAN
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Efforts to promote iced coffee consumption at home are beginning to pick up.
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Advertising: Distracted by Online Banner Ads? Here’s an Alternative
Posted: June 28th, 2011, 12:43am EDT by By ANDREW ADAM NEWMAN
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The company AdKeeper has created a button for viewers can click to save online ads for viewing at a later time.
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Advertising: Good/Corps Aims to Help Business Meet Social Goals
Posted: May 13th, 2011, 1:03am EDT by By ANDREW ADAM NEWMAN
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The new agency advises companies on philanthropic efforts variously known as cause marketing, social impact marketing and corporate social responsibility.
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Advertising: Cake Mixes, Taken Seriously
Posted: May 11th, 2011, 12:50am EDT by By ANDREW ADAM NEWMAN
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A new ad campaign from Duncan Hines forgoes its usual focus on children and tries to put a spotlight on adult sensibilities.
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Advertising: Casting Yourself in a Wild, Forgotten Night
Posted: May 2nd, 2011, 3:15am EDT by By ANDREW ADAM NEWMAN
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A special site by Hotels.com encourages people to substitute their faces and the faces of friends for those of actors in provocative videos reminiscent of “The Hangover.”
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Advertising: SnackWell’s Nudges Up the Portion Pack
Posted: April 21st, 2011, 11:27am EDT by By ANDREW ADAM NEWMAN
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Kraft is spending millions of dollars to reintroduce SnackWell’s with new products and a new campaign aimed at weight-conscious women.
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Advertising: Birthday Greetings From an ‘Idol’ Contestant to Build the Brand
Posted: March 24th, 2011, 1:03am EDT by By ANDREW ADAM NEWMAN
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Cameo Stars sells video messages from the contestants on “American Idol” and celebrities like Kim Kardashian to build brands and earn money on Facebook.
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Advertising: Yes, the Diner’s Open. How About a Seat at the Counter?
Posted: February 2nd, 2011, 1:14am EST by By ANDREW ADAM NEWMAN
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Denny’s, which has for much of its 58-year history referred to its establishments as “family restaurants,” eschews that term for “diners.”
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Advertising: Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack
Posted: January 4th, 2011, 10:10pm EST by By ANDREW ADAM NEWMAN
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A marketing campaign for Wheat Thins surprises fans of the product, which is shunning the term “cracker” in favor of “snack.”
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Advertising: Seventh Generation Highlights Its Chemical Free Detergent
Posted: December 30th, 2010, 1:50am EST by By ANDREW ADAM NEWMAN
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The laundry detergent company is teaching consumers about optical brighteners, which leave chemicals on fabrics.
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Advertising: Collecting Humiliations of Life to Sell Comfort in Shoes
Posted: December 23rd, 2010, 3:54am EST by By ANDREW ADAM NEWMAN
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The 160-year-old shoe brand is stressing the comfort of its new line by comparing it to stories of uncomfortable moments in life submitted by users of the Web.
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Advertising: Buick Underwrites MSN Travel Show ‘Re: Discover’
Posted: December 13th, 2010, 12:20am EST by By ANDREW ADAM NEWMAN
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The deal is an example of branded entertainment, and the company’s cars appear only incidentally in the videos.
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Advertising: Helping Ingredients Step Out of Their Comfort Zone
Posted: December 6th, 2010, 1:21am EST by By ANDREW ADAM NEWMAN
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Marketers look to promote olive oil in sweets, Chex cereal in chicken pie and Velveeta for fudge.
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Advertising: Campaigning for Friends as Much as for Sales
Posted: November 11th, 2010, 1:48am EST by By ANDREW ADAM NEWMAN
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To expand its social network for the future, Little Debbie snack cakes will also conduct a 20-city promotional tour over eight months.
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Advertising: Find Jay-Z’s Memoir at a Bookstore, or on a Billboard
Posted: October 18th, 2010, 12:50am EDT by By ANDREW ADAM NEWMAN
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The book “Decoded” is being marketed along with the search engine Bing. Its creator, Microsoft, is paying for the campaign.
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Advertising: A Green Product, Laying Claim to the Yellow, Red and Orange
Posted: October 13th, 2010, 2:30am EDT by By ANDREW ADAM NEWMAN
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The brand has promoted itself as the Official Sponsor of Fall Foliage in an effort to highlight that its products, including toilet paper and napkins, are made entirely from recycled paper.
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Advertising: Addressing Your Cat’s ... Ahem ... Solid Waste
Posted: October 8th, 2010, 12:40am EDT by By ANDREW ADAM NEWMAN
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In a campaign for a new variety, Double Duty, the brand decided there was no room for euphemism.
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Advertising: N.F.L.’s Official Air Freshener Aims at Female Fans, and the Cleanup
Posted: September 3rd, 2010, 12:40am EDT by By ANDREW ADAM NEWMAN
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A Febreze air freshener marketing campaign is directed at women and aims in part to debunk the gender stereotype that women are not N.F.L. fans.
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Advertising: A Magazine Now Tailored to the Not Necessarily Retired
Posted: August 24th, 2010, 1:10am EDT by By ANDREW ADAM NEWMAN
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AARP The Magazine now sends slightly different versions to three separate age groups.
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Advertising: Short Films Quietly Include Branded Content
Posted: August 20th, 2010, 2:00am EDT by By ANDREW ADAM NEWMAN
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The Ace Hotel figures as a backdrop in a new short film, part of a deal with the social media site Massify and Killer Films.
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Advertising: Axe Music Brand Introduced With Mystery Concerts
Posted: August 17th, 2010, 11:01pm EDT by By ANDREW ADAM NEWMAN
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Unilever is introducing a new Axe brand, Axe Music, and in that theme, hosting mystery concerts, with the artists and sites announced only shortly beforehand.
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Advertising: Contact Lens Cleaner, With Nature as Inspiration
Posted: August 9th, 2010, 12:10am EDT by By ANDREW ADAM NEWMAN
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While not green in the traditional sense, a new Bausch & Lomb product aims for green-minded consumers.
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Advertising: Oil Spill Donations Are Small, but Some Companies Step Up
Posted: August 3rd, 2010, 1:25am EDT by By ANDREW ADAM NEWMAN
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While companies have made donations to the gulf relief effort, some Americans consider the cleanup BP’s responsibility and see no reason to contribute.
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Advertising: With Kleenex, the Package Is Part of the Product
Posted: July 9th, 2010, 1:50am EDT by By ANDREW ADAM NEWMAN
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Kleenex packages made to look like slices of watermelon, orange or lime are meant to keep the product “relevant” when it is not cold and flu season.
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Advertising: Ring Pops Inspire Mariah Carey Fragrances
Posted: June 17th, 2010, 1:36am EDT by By ANDREW ADAM NEWMAN
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Inspired by a marriage proposal, Elizabeth Arden developed a fragrance line and united with Topps, a confectioner, to market it.
NYT > Health
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Advertising: A Toast to Supple Joints, With Glucosamine and Chondroitin Drinks
Posted: June 14th, 2010, 9:30pm EDT by By ANDREW ADAM NEWMAN
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Arthritis sufferers are seeking relief by using glucosamine, chondroitin or other supplements even though some doctors are doubters.
NYT > Business
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Advertising: Brooks Sports Takes Aim at the Fun Run Crowd
Posted: June 10th, 2010, 9:20pm EDT by By ANDREW ADAM NEWMAN
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Brooks Sports, a name known to elite runners and professional marathoners, sees growth potential in those who do it for fun or charity.
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Advertising: New Huggies Ad, With an Ewww Factor
Posted: May 24th, 2010, 9:20pm EDT by By ANDREW ADAM NEWMAN
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A new Huggies ad for diapers in a blue jeans pattern does not shy away from the “P” words.
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Advertising: Liquid Wrench Turns the Tables on WD-40
Posted: April 20th, 2010, 5:56pm EDT by By ANDREW ADAM NEWMAN
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Liquid Wrench wants to convince do-it-yourselfers that six different formulas for a lubricant are better than WD-40’s one.
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Advertising: ‘Crocs’ and ‘Style’ in the Same Breath
Posted: April 14th, 2010, 9:20pm EDT by By ANDREW ADAM NEWMAN
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In its new marketing campaign, the footwear company is trying to move beyond the image of its dowdy clog original.
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Advertising: Dr. Scholl’s Expands Its Insole Campaign
Posted: March 31st, 2010, 11:03pm EDT by By ANDREW ADAM NEWMAN
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A woman’s right insole will be affixed to ads in several women’s magazines after a successful test last June.
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Advertising: Keds Campaign Claims a First, Then Revises
Posted: March 22nd, 2010, 1:24am EDT by By ANDREW ADAM NEWMAN
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The ads use the slogan “the original sneaker,” but a claim that Keds were the first shoes called sneakers was changed after conflicting evidence was found.
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Advertising: Tupperware as a Bonding Experience? That’s the Pitch
Posted: March 17th, 2010, 3:20am EDT by By ANDREW ADAM NEWMAN
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Tupperware’s marketing campaign tries to sell the idea that men who want to attract women should be comfortable in the kitchen.
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Advertising: Rebellion Against the UsuallyEvasive Feminine Care Ad
Posted: March 15th, 2010, 7:40pm EDT by By ANDREW ADAM NEWMAN
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A campaign for U by Kotex skewers the indirect approach taken in ads for products like tampons and pads while pushing for more frank discussion.
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Advertising: Candy Makers Cut the Calories, by Cutting the Size
Posted: February 17th, 2010, 1:03am EST by By ANDREW ADAM NEWMAN
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The Hershey Company is offering small pieces as well as candy bars that may reduce the sugar and calorie intake.
NYT > Health
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Advertising: Stress Relief Online, Aromatherapy by Mail
Posted: February 10th, 2010, 2:17am EST by By ANDREW ADAM NEWMAN
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The online program, called Upliv, offers stress analysis, weekly sessions that teach relaxation strategies and toiletries with scents.
NYT > Business
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Advertising: Infomercial Products Take One on the Chin
Posted: January 7th, 2010, 1:51am EST by By ANDREW ADAM NEWMAN
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Consumer Reports does not recommend the blanket with sleeves and more than a dozen other items offered in TV infomercials, except the PedEgg.
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With Ads, Music Downloads Sing a New Tune
Posted: December 29th, 2009, 6:45pm EST by By ANDREW ADAM NEWMAN
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FreeAllMusic.com will let users download songs, and copy and share them, at no cost in return for watching ads.
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Awkward Timing for a Book by Woods
Posted: December 28th, 2009, 12:49pm EST by By ANDREW ADAM NEWMAN
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Motorists could soon be driving under the influence of Tiger Woods as Hachette Audio in May will release his 2001 best seller as an audio book.
NYT > Sports
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Awkward Timing for a Book by Woods
Posted: December 28th, 2009, 12:49pm EST by By ANDREW ADAM NEWMAN
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Motorists could soon be driving under the influence of Tiger Woods as Hachette Audio in May will release his 2001 best seller as an audio book.
NYT > Business
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Advertising: For Marketers, Love Is in the Air
Posted: December 28th, 2009, 12:57am EST by By ANDREW ADAM NEWMAN
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In difficult times, a spate of ad campaigns is focusing on love, including pitches for BlackBerry, Subaru and LensCrafters.
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Something in the Water? Maybe, but Not in the Beer
Posted: December 13th, 2009, 11:12pm EST by By ANDREW ADAM NEWMAN
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Breckenridge Brewery spoofs a classic Coors ad to promote its Lucky U India pale ale.
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Advertising: Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes
Posted: December 10th, 2009, 1:40am EST by By ANDREW ADAM NEWMAN
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Chex has embarked on an effort to publicize new microwaveable recipes and, through a recipe contest, is adding spice to the snack.
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So Much Air in Packages, So Many Explanations
Posted: December 7th, 2009, 1:12am EST by By ANDREW ADAM NEWMAN
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From the plausible to the fanciful, food makers produce reasons for their very spacious packaging.
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Advertising: Selling a Household Cleaning Product on Its ... Sex Appeal?
Posted: November 13th, 2009, 1:28am EST by By ANDREW ADAM NEWMAN
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The makers of Pine-Sol are taking a page from perfume marketing to sell the fantasy of clean floors, mopped by a man.
NYT > Health
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Advertising: A Brand Favored by Muscle Men Wants to Appeal to More Women
Posted: November 10th, 2009, 1:53am EST by By ANDREW ADAM NEWMAN
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Only around 6 percent of GNC’s revenue comes from the sale of basic vitamins like A and C. The chain’s strongest sellers are proprietary blends.
NYT > Business
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Advertising: Tough on Crude Oil, Soft on Ducklings
Posted: September 25th, 2009, 1:42am EDT by By ANDREW ADAM NEWMAN
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Ads about cleaning up birds after oil spills bring scrutiny of Procter & Gamble’s ambivalence toward animals, mixing environmentalism with animal testing.
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Advertising: A Different Camel Is Back in the Glossies
Posted: September 22nd, 2009, 2:16am EDT by By ANDREW ADAM NEWMAN
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R. J. Reynolds stopped advertising cigarettes in magazines in 2008, but the Camel logo is back advertising Camel Snus, a tobacco packet that wedges in the upper lip.
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A New Novel, Edited Down and Read in a Free Podcast
Posted: September 21st, 2009, 12:53am EDT by By ANDREW ADAM NEWMAN
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A British writer’s novel is trimmed and broken into 23 episodes to encourage listeners to buy the full book, in audio or print.
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Advertising: Making a New Appeal Using Vintage Images
Posted: September 18th, 2009, 1:58am EDT by By ANDREW ADAM NEWMAN
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Donations to the Christmas Seals program fell to $12.6 million in 2008 from about $28 million in 1995.
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Advertising: Adding a Masculine Edge to Body Wash
Posted: September 8th, 2009, 1:03am EDT by By ANDREW ADAM NEWMAN
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Nivea, Axe and Old Spice are pitching liquid soaps to men, complete with manlier “poufs.”
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Advertising: Waiting at Heathrow, the Literary Experience
Posted: August 19th, 2009, 5:07am EDT by By ANDREW ADAM NEWMAN
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The writer Alain de Botton will produce a book in September about his one-week appointment as the airport’s writer in residence.
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Advertising: Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics
Posted: August 16th, 2009, 10:14pm EDT by By ANDREW ADAM NEWMAN
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Old Spice is pushing the notion “Residue Is Evil,” with bizarre ads to persuade men to use its new Ever Clear deodorant line.
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It’s Broadway Gone Viral, With a Musical Meted Out via Twitter
Posted: August 16th, 2009, 10:12pm EDT by By ANDREW ADAM NEWMAN
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A version of “Next to Normal” was published in tweets, each just a line or two from a character in the musical.
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Lego Rejects a Bit Part in a Spinal Tap DVD
Posted: August 11th, 2009, 1:22am EDT by By ANDREW ADAM NEWMAN
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A teenager’s amateur video starring Lego figures raised copyright questions when it came to appearing in a DVD.
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Omega Reminds You: J.F.K. Wore One
Posted: August 2nd, 2009, 9:56pm EDT by By ANDREW ADAM NEWMAN
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The company that made the watch that the astronauts wore during the first Moon landing is running ads with the president who endorsed space exploration.
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Advertising: Got Milk? For Sports Drink Maker, Nestlé Says No
Posted: July 26th, 2009, 7:43pm EDT by By ANDREW ADAM NEWMAN
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CytoSport, a company that has instigated many trademark battles over the word “milk,” finds itself up against a much bigger opponent.
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Advertising: For Those Who Want Their Cereal Extra Manly
Posted: July 23rd, 2009, 4:03am EDT by By ANDREW ADAM NEWMAN
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General Mills is embarking on a multimillion-dollar effort to put more muscle in the Wheaties brand, focusing its efforts on men.
NYT > Sports
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Advertising: Bringing the Human Factor Back to Pro Tennis
Posted: July 21st, 2009, 12:25pm EDT by By ANDREW ADAM NEWMAN
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With 34 percent fewer Americans playing tennis, advertisers are trying to hook them emotionally to get them back on the court.
NYT > Business
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Advertising: Bringing the Human Factor Back to Pro Tennis
Posted: July 21st, 2009, 1:41am EDT by By ANDREW ADAM NEWMAN
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With 34 percent fewer Americans playing tennis, advertisers are trying to hook them emotionally to get them back on the court.
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Advertising: Madison Avenue Will Be Watching FedEx’s Web Videos
Posted: July 19th, 2009, 10:38pm EDT by By ANDREW ADAM NEWMAN
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FedEx, an advertising bellwether, is unveiling its first Web-video advertising campaign, five three-minute comedy sketches.
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Kindle Joins a Literary Ritual: Authors Can Autograph It
Posted: June 14th, 2009, 11:39pm EDT by By ANDREW ADAM NEWMAN
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At a recent reading in Manhattan by David Sedaris, a reader presented his electronic-book device for the author to sign.
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Use Their Work Free? Some Artists Say No to Google
Posted: June 14th, 2009, 11:30pm EDT by By ANDREW ADAM NEWMAN
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An invitation to put art on Google Chrome has caused grousing among illustrators, who don’t see why a profitable company like Google shouldn’t pay for their work.
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Advertising: Buyers of Old Jewelry in a New Appeal to Women
Posted: June 8th, 2009, 1:17am EDT by By ANDREW ADAM NEWMAN
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An established buyer of scrap gold adjusts its message to attract women with an excess of jewelry that has lost its sentimental luster.
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Advertising: The Vice and the Virtue of Marketing
Posted: May 27th, 2009, 10:36pm EDT by By ANDREW ADAM NEWMAN
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A novel advertising agency linked to a magazine is introducing its largest campaign, a multiimedia effort for the Alliance of Action Sports.
NYT > Health
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Advertising: Pill Sales Rise as Financial Anxiety Chases the Sandman Away
Posted: April 24th, 2009, 8:51am EDT by By ANDREW ADAM NEWMAN
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Sales of over-the-counter sleep aids have risen sharply in recent months, but one expert cautions against relying on them too frequently.
NYT > Business
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Advertising: Seder Fare for Pets That Keep Kosher
Posted: April 8th, 2009, 8:33pm EDT by By ANDREW ADAM NEWMAN
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To make sure everyone has a seat at the Passover Seder, Evanger’s Dog and Cat Food Company offers a line of kosher pet foods endorsed by the Chicago Rabbinical Council.
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Advertising: Seder Fare for Pets That Keep Kosher
Posted: April 8th, 2009, 8:33pm EDT by By ANDREW ADAM NEWMAN
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To make sure everyone has a seat at the Passover Seder, Evanger’s Dog and Cat Food Company offers a line of kosher pet foods endorsed by the Chicago Rabbinical Council.
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Advertising: Snuggie Rode Silly Ads to Stardom Over Rivals
Posted: February 27th, 2009, 2:28am EST by By ANDREW ADAM NEWMAN
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It is not always the first one to market who wins but the one with the most aggressive marketing plan.
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Advertising: Nervous? Deodorant Makers Have a Product for You
Posted: February 16th, 2009, 7:31pm EST by By ANDREW ADAM NEWMAN
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As the recession has everyone else sweating bullets, deodorant brands are experiencing a sales bump thanks to stronger “clinical” formulations.
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Playmobil Finds Fun in the Police State
Posted: February 16th, 2009, 12:36am EST by By ANDREW ADAM NEWMAN
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Some parents, however, have taken issue with the Security Check Point toy, which includes armed airport security officers and a metal detector.
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Advertising: Why Time Stands Still for Watchmakers
Posted: November 28th, 2008, 12:08am EST by By ANDREW ADAM NEWMAN
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In ad campaigns, most wristwatches are frozen with their hands at 10 and 2, to “frame the brand and logo.”
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Media Talk: ‘Gossip Girl’ DVD Extra Tries to Steer Buyers to the Books
Posted: August 17th, 2008, 10:18pm EDT by By ANDREW ADAM NEWMAN
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The DVD set “Gossip Girl: The Complete First Season” includes a free electronic version of the original novel on which the show is based. But — OMG! — it’s an audio book.
