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Wired: Top Stories

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  Who Wants To Be The Next Toothpaste Network Star?

  Posted: August 12th, 2008, 12:00am EDT by Meghan Keane

  Tags:    [edit]

  Can you do better than "Bam!" Careful, Emiril Lagasse has ridden that syllable to fame and fortune. But advertising is a fickle business and now Proctor and Gamble is replacing its pitchman's signature slogon with, well, maybe yours: The old school company is going right past its creatives and crowdsourcing their next campaign.