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Wired: Top Stories

• 

  Company Floats Ads in 'Clouds' Shaped Like Logos

  Posted: May 7th, 2008, 7:49am EDT by Associated Press

  Tags:    [edit]

  A special-effects entrepreneur has come up with a method of creating three-dimensional, lighter-than-air shapes that can float towards the heavens. Corporate America is starting to see marketing potential of "Flogos," and Disney will use one of these machines to send clouds shaped like Mickey Mouse into the air at Walt Disney World next month.