News From Yellow Business Pages » Wired: Top Stories » Saving the Earth? Good for You — Just Be Sure to Watch the Bottom Line.

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Wired: Top Stories

• 

  Saving the Earth? Good for You — Just Be Sure to Watch the Bottom Line.

  Posted: March 27th, 2008, 4:00pm EDT by Gabriel Sherman

  Tags:    [edit]

  Toyota relies on sales of gas-guzzling pickups to be the cash cow offseting development costs of the hybrid Prius. Oother companies hoping to reap the benefits of going green face the same Catch-22: Rolling out earth-friendly products attracts environmentally conscious customers, but corporate profits still come largely from doing business the old, dirty way.