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Ask Portfolio Cos To Cut Operational Costs By Up To 30%
Fetched: November 28th, 2008, 9:10am EST
Venture Capitalists are asking their portfolio companies to cut operational expenses by up to 30%, even as a global liquidity crisis delays their exit plans. -
Coming soon: Index to measure star power
Fetched: November 28th, 2008, 1:22am EST
Recession-hit and number-crunching advertisers, looking for a measure of star power and cost-effective celebrity endorsements across films, television and sports, will soon have a measurability index of celebrities. -
Effie 2008: Lead India makes JWT agency of the year
Fetched: November 27th, 2008, 5:11pm EST
In what could well have been a replay of this year’s Cannes Lions awards, JWT India and Bennett, Coleman & Co ended up hogging the limelight at the Effie 2008 awards, which were given away last night at Mumbai’s Turf Club. -
IT cos may spend more on marketing
Fetched: November 21st, 2008, 2:59am EST
Like the shopkeeper painting the billboard more brightly during a downturn, IT companies are set to spend more on sales and marketing as the going gets tough. -
BBH to focus on digital creativity
Fetched: November 19th, 2008, 11:42pm EST
Iconic advertising agency Bartle Bogle Hegarty (BBH) is looking at digital creativity and engagement planning as significant thrust areas in India. -
Bevy of brands crowds out 'official' Bond products
Fetched: November 19th, 2008, 8:56am EST
Brands such as Sony, Camelot, Sony Ericsson, The Sun and Coke Zero, are still paying top dollar for brand associations with the film franchise, in an attempt to gain class by association with the debonair secret agent. -
Advertisers shift campaigns from GECs
Fetched: November 19th, 2008, 8:56am EST
Despite an understanding with broadcasters, some advertisers have shifted campaigns to alternative channels. -
Surround Sound: Advertisers play right notes to woo customers
Fetched: November 19th, 2008, 8:56am EST
From fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick. -
Neo bats GECs out of ad world
Fetched: November 15th, 2008, 12:00am EST
The ongoing tiff between TV programme producers and cine workers coupled with Team India's recent win has helped Neo. Brand endorsers
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RK Swamy Hansa acquires stake in i-Vista Digital
Fetched: November 15th, 2008, 12:00am EST
Leading advertising and marketing agency RK Swamy Hansa has acquired a strategic equity stake in enterprise solutions provider i-Vista Digital Solutions Ltd to jointly offer a slew of services.