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Marketers see rural crowd lending ears to mobile ads
Fetched: October 8th, 2008, 9:16pm EDT
Marketers are anticipating a receptive audience in rural markets for voice-based advertisements on mobile phones. -
Ganguly on strong wicket in ad world after retirement
Fetched: October 8th, 2008, 9:16pm EDT
Sports marketers predict a smart revival in Ganguly’s brand value which had hit a rock bottom the last few years. Commodities barons' sports assets | Brand endorsers
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Mudra unveils events unit Celsius
Fetched: October 6th, 2008, 7:35pm EDT
The Mudra Group has launched a new event solutions unit, Celsius, which will focus on providing brand-related event management services. -
Tata Housing ropes in Kapil Dev for 'Raisina Residency'
Fetched: October 6th, 2008, 7:35pm EDT
Real estate firm Tata Housing Development Company on MOnday said it has signed Kapil Dev as its brand ambassador for endorsing its housing project in Haryana. -
Ad agencies cut costs to beat slowdown
Fetched: October 6th, 2008, 1:21am EDT
Soaring inflation, slowing consumer demand and the US-led global financial meltdown has taken the winds out of many an advertiser’s sail. -
Ad industry likely to be freed from Press Note 1
Fetched: October 3rd, 2008, 9:17am EDT
Mergers and acquisitions (M&As) involving foreign companies in the Indian advertisement industry would soon turn easier. -
RBS to launch ad campaign featuring Tendulkar
Fetched: October 3rd, 2008, 9:17am EDT
Financial services major Royal Bank of Scotland Group is going to launch its first advertising campaign featuring the firm's new global ambassador Sachin Tendulkar. -
Ad spends on a low this festive season
Fetched: October 3rd, 2008, 9:17am EDT
The global economic slowdown has forced ad agencies to tweak their marketing and advertising spends for the festive season. -
DAVP increases advertisement rates by 24 per cent
Fetched: September 27th, 2008, 8:08pm EDT
Newspaper owners throughout the country have reason to rejoice as Directorate of Advertising and Visual Publicity (DAVP) has increased the advertisement rates by 24 per cent across the board. -
Bangalore-based MAA may dilute 24% stake to PE players
Fetched: September 23rd, 2008, 5:57pm EDT
The Rs 250-crore integrated communications group MAA Group Holdings plans to tap private equity funding for scaling up the company’s growth plans.