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How advertising happened to O&M's Majumdar and Chemchong
Posted: July 29th, 2010, 3:10pm EDT
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It's a tale of two individuals, living in two cities, at different corners of the country. -
All ad claims should be monitored
Posted: July 28th, 2010, 4:18pm EDT
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FMCG marketers and durables manufacturers too make all kinds of unsubstantiated claims in their advertisements to woo consumers. -
Ambush marketing: HUL's last-minute surprise foxes P&G
Posted: July 28th, 2010, 3:23pm EDT
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People in the industry say companies are getting aggressive on the advertising front because consumer spends on relatively discretionary purchases have been subdued due to food inflation. -
Special: MS Dhoni does business the way he plays cricket
Posted: July 28th, 2010, 5:11am EDT
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Dhoni demands loyalty and purpose. And when he finds it, he goes to great lengths to back it. Dhoni pips Sachin in brand value | It?s all about loyalty for Brand Dhoni -
Online ad space back on PE, VC cos' radar
Posted: July 20th, 2010, 3:38pm EDT
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PE and VC investments in the online advertising and marketing space have shown a recovery and touched $28 million, or Rs 129 crore, in the first half of this year. -
Count every dollar that you pour into ads
Posted: July 19th, 2010, 3:08pm EDT
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I remember someone once quipping "half the money I spend on advertising is wasted; the trouble is I don't know which half". -
Bajaj Allianz, Godrej ads pulled up by ASCI
Posted: July 19th, 2010, 9:00am EDT
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A Bajaj Allianz Life Insurance advertisement and Godrej's depiction of the mosquito repellent as an inhalable fragrant were among the major campaigns pulled up by the ASCI. -
'Zoozoos' take a break, parrot doing the trick for Vodafone!
Posted: July 19th, 2010, 6:50am EDT
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The simple, innocent and funny acts of the alien-like white, egg-headed creatures created a phenomenon in the Indian advertising industry. In pics: Apple iPhone4 -
7 food majors pledge responsible advertising
Posted: July 18th, 2010, 8:24pm EDT
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Cos which have become signatories to the pledge are Indian subsidiaries of global majors such as Coca-Cola, PepsiCo, Nestle, Kellogg, Mars International, General Mills and Hindustan Unilever. -
Railways trains its sights on ad moolah, invites EoIs from advertising agencies
Posted: July 18th, 2010, 3:33pm EDT
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The Railways is rebranding itself into a more dynamic and forward-looking public carrier by chugging on advertising track. It has invited applications from advertising companies for creative and media duties.