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Marketing savviness is crucial for small and medium enterprises
Posted: March 8th, 2010, 2:04pm EST
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Instead of earmarking huge sums towards Advertisement & Promotion expenses one must invest more in time, energy, imagination and information. -
Every marketer has to face the reality of ecosystem marketing
Posted: March 7th, 2010, 5:34pm EST
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Nikhil Mathur of Nokia India feels that ecosystem marketing may vary from industry to industry, but it’s a reality every marketer has to face. One of the biggest challenges of ecosystem marketing is to find the right partners. -
Brands should build consumption: D Shivakumar, VP & MD, Nokia India
Posted: March 7th, 2010, 5:33pm EST
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When marketing minds get together, the world hears with baited breath. It was a similar feeling when D Shivakumar, VP & MD, Nokia India, delivered the opening address at the Mindshare Brand Equity Compass. -
Marketing 3.0: Evolution driven by understanding
Posted: March 7th, 2010, 5:32pm EST
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The shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the move from “Marketing 1.0” to “Marketing 2.0” - have seen brands adapt and evolve. -
Total brand experience: Creating the ‘Wow’ feeling
Posted: March 7th, 2010, 5:31pm EST
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We all know the definition of experience according to the dictionary. But it still doesn’t capture the complexity of providing the experience to consumers on the ground. -
Building sustainable consumption should be priority for marketers
Posted: March 7th, 2010, 5:30pm EST
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Today, the alphabet of branding has changed. It’s A - Access / Affordability, B - Branding, C - Consumption and D - Development and brands who adapt to this new formula early stand to benefit in the long run. -
Tide turns: HC stays Rin ad
Posted: March 5th, 2010, 1:45pm EST
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The Calcutta High Court on Friday restrained Hindustan Unilever Ltd (HUL) from beaming a controversial detergent ad with immediate effect. -
Aamir Khan bags record Rs 35 cr ad deal
Posted: March 4th, 2010, 8:35pm EST
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Reports say it is a two-year contract during which period Khan will make himself available for an allotted number of media shoots. Dhoni brand pips SRK, Bachchans
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HUL, P&G row over detergent ad hots up
Posted: March 4th, 2010, 8:38am EST
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The war between FMCG giants Hindustan Unilever and Procter & Gamble intensified with the two seeking legal redressal alleging foul play on detergent powder advertisements. -
Tide Naturals contains no 'natural' ingredients: P&G
Posted: March 3rd, 2010, 2:04pm EST
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P&G says its low-priced detergent brand, Tide Naturals, contains no natural ingredients but only natural fragrances.