Brands are now going back to the drawing board to tackle the twin problem of pricing and positioning to get consumers interested.
Brand Equity (10 unread)
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Why brands have been unable to sell Tablets to Indian consumers
Posted: January 31st, 2012, 8:20pm EST
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Travel branding is itself a much different ball game: Peter Rothwell, CEO of Kuoni Travel
Posted: January 31st, 2012, 2:33pm EST
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Peter Rothwell lives out of his suitcase, but you wouldn't expect much else from the head of global travel company. -
How beauty & grooming, mobile handsets brands can benefit from Paparazzi Generation
Posted: January 31st, 2012, 2:33pm EST
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It's not just skincare and grooming products that is running after Paparazzi Generation. Brands in eyewear and even mobile handsets could ignite photo sharing occasions.
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What's wrong with the Indian car commercials
Posted: January 31st, 2012, 2:32pm EST
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The telling of a quirky brand tale in a car commercial may be just what the mechanic ordered in order to speed past competition in the auto ads race.
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How energy-drink brand Red Bull is charming audiences across the globe
Posted: January 31st, 2012, 2:32pm EST
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Take a few quirky doodles, throw in some simple gags, and a big mama, and you have a recipe for a campaign that works longer and is more livelier. Just like the product's promise.
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How RewardPort helps brands like Maruti, Ford, HDFC, Nikon, HUL, Nokia to connect with consumers
Posted: January 31st, 2012, 2:32pm EST
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The gifting, rewards and loyalty industry is pegged at Rs 22,000 crore and Khare says the opportunity for brands to engage through the channel is immense. -
Brand Boss: Pooja Jain, ED - Marketing of Luxor Group
Posted: January 31st, 2012, 2:31pm EST
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Marketers should look beyond the traditional advertising and adapt to the new and evolving advertising mediums, says Pooja Jain, ED - Marketing of Luxor Group. -
Marketers should look at evolving advertising mediums: Pooja Jain, ED, Marketing, Luxor Group
Posted: January 31st, 2012, 2:31pm EST
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Marketers should look beyond the traditional advertising and adapt to the new and evolving advertising mediums, says Pooja Jain, ED - Marketing of Luxor Group.
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Best and worst advertisement of this week
Posted: January 31st, 2012, 2:31pm EST
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Biker antics takes a two-wheeler auto brand straight to the top, while our panel gives a consumer durable company a one-way ticket, sending it south. -
Globetrotter: Virgin America names one of its planes in honor of Steve Jobs
Posted: January 31st, 2012, 2:31pm EST
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Virgin America has named one of its airplanes "Stay Hungry, Stay Foolish" in honor of Apple co-founder Steve Jobs, reports MacRumors.