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Brand Equity (10 unread)
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Some Solicited Advice
Fetched: October 7th, 2008, 9:44pm EDT
To paraphrase a wise one, have things come to such a pass that the restatement of the obvious is the first duty of all intelligent men and women? Except for a few, the ads echo the apparent. -
Coporate gifting has become a trend
Fetched: October 7th, 2008, 9:44pm EDT
Whether it's a special occasion at work or if it is the festive season, coporate gifting has become a trend of sorts in several organisations and its popularity is increasing by the day. -
Bawdy Copy
Fetched: October 3rd, 2008, 9:17am EDT
Bawdy Copy -
Back to school
Fetched: October 3rd, 2008, 9:17am EDT
Cash-strapped educational institutions have started to let brands through their gates in growing numbers. -
Best and bekaar ad
Fetched: October 3rd, 2008, 9:17am EDT
Here is the best and bekaar ad for you. -
Gotta make it work, work, work
Fetched: October 3rd, 2008, 9:17am EDT
A confluence of good talent from India and abroad — that's the magic mantra that BBDO’s Josy Paul and Ajai Jhala are banking on to bring home the bacon. -
Brand launches
Fetched: October 3rd, 2008, 9:17am EDT
Here is a brand launches of the week. -
Name dropping
Fetched: October 3rd, 2008, 9:17am EDT
Brands enter adjacent categories to complete the picture and to add-on certain missing dimensions of equity. -
Carmic changes
Fetched: October 3rd, 2008, 9:17am EDT
Over the past fewyears, car brands have shifted the focus of their ‘B segment’ models towards targeting women. -
More brand per brand
Fetched: October 3rd, 2008, 9:17am EDT
Brands have taken the decision to venture into adjacent categories.