News From Yellow Business Pages » Brand Equity

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Brand Equity (10 unread)

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  The women heirs and the lessons they learn

  Posted: March 9th, 2010, 8:39pm EST

  Tags:    [edit]

  Brand Equity brings to you an assembly of women heirs and the lessons they learnt in marketing that have stayed with them all the way to the top.
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  Nadia Chauhan on the route to the top

  Posted: March 9th, 2010, 8:32pm EST

  Tags:    [edit]

  Nadia Chauhan has successfully launched new brands for Parle Agro’s portfolio of beverages that includes Saint (fruit juice) and has her eye on the food category with snack brands like Hippo.
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  Devita Saraf moves from head of marketing to CEO

  Posted: March 9th, 2010, 8:26pm EST

  Tags:    [edit]

  Devita Saraf honestly believes she could sell ice to Eskimos.
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  When a brand moulds a marketer

  Posted: March 9th, 2010, 8:20pm EST

  Tags:    [edit]

  Here are some lessons from Tanya Dubash Executive Director and President (Marketing) Godrej Group.
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  Change the message, break the clutter

  Posted: March 9th, 2010, 8:17pm EST

  Tags:    [edit]

  Research shows that over 90 per cent of all advertising is simply not noticed.
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  Jayanti Chauhan has her game plan in place

  Posted: March 9th, 2010, 8:14pm EST

  Tags:    [edit]

  'Listen less, observe more' - a simple piece of advice that has stuck with Jayanti Chauhan, director, Bisleri.
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  BRAND LAUNCHES

  Posted: March 9th, 2010, 8:11pm EST

  Tags:    [edit]

  Following are the some of the brands launched during the week.
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  Social media: A live action

  Posted: March 9th, 2010, 8:08pm EST

  Tags:    [edit]

  Using social media is not just about an online presence but giving users an experience.
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  Marketing to women requires a different mindset

  Posted: March 9th, 2010, 8:02pm EST

  Tags:    [edit]

  What do women want? It's increasingly the question that millions of dollars ride on.
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  The proudest moments of advertising's women

  Posted: March 9th, 2010, 7:55pm EST

  Tags:    [edit]

  In the business of ideas, picking a favourite is a tough ask. But BE asked advertising's women to choose their proudest moments.